Telason
Logo & Identity Design
01 — The Challenge
Telason, an emerging Ethiopian musician, needed a professional visual identity to stand apart in a crowded music scene and approach labels, promoters, and brand partners with credibility. Without a cohesive look, social media and promotional materials felt disconnected and unpolished.
02 — The Solution
Designed a complete visual identity system — primary logo, horizontal and icon variations, a curated color palette, and a typography pairing. The identity captures the artist's personality: modern enough for global positioning, grounded enough to reflect his Ethiopian roots. All assets were delivered as production-ready vectors with a brand guidelines document.
03 — Video Walkthrough
04 — Tech Stack
Results
Cohesive visual identity applied across Instagram, YouTube, and promotional materials
Merchandise-ready vector assets delivered for immediate production use
Brand guidelines document ensuring consistent application by future collaborators
Professional foundation for approaching labels and brand sponsorships
Key Features
Logo suite
Primary, horizontal, and icon-only mark covering every placement context.
Color palette
Curated set reflecting the artist's tone — modern, warm, and distinctly his.
Typography system
Display and body type pairing that scales from album covers to social posts.
Brand guide
Usage rules and examples ensuring consistency regardless of who applies the identity.
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